As an existing, loyal customer, wouldn’t it be nice to be rewarded with new customer pricing?
In my opinion, long term customers, who have proven their loyalty, deserve the same pricing new customers enjoy.
Reaching out and asking for the new‑customer rate often pays off.
And as my sister always says: if you don’t ask, the answer is automatically no.
My Story
One of my biggest pet peeves is seeing a new customer deal much better than what I, a long-term customer. currently have.
I understand the marketing logic, but as someone who has stuck around, it feels like the company is disregarding my loyalty.
Because of that, I regularly compare my current rate with the deals offered to new customers.
Asking for the same pricing has saved me a significant amount of money over the years.
Staying committed without ever exploring your options can end up costing you big as well.
Fun fact (or not so fun if it’s you): some people still pay monthly for AOL email accounts that have been free since 2004. They never canceled or still believe they need to pay for the service.
If you don’t ask, the answer is automatically no.
How to Get New‑Customer Pricing as an Existing Customer
Information Gathering
Start by gathering information—your details, the company’s offers, and the alternatives.
Your Information
- Pull out your latest bill.
- Understand every charge.
- Write down the base cost before add‑ons.
- Look for “bill creep.”
My Dish bill kept creeping up because of add‑ons, not because the service price increased.
Company Information
Use a browser you don’t normally use—or browse incognito—and check the company’s website for new‑customer offers.
Collect every perk and promotional price you can find. The more you know, the stronger your bargaining position.
Alternatives
Research what competing companies offer new customers. You don’t have to switch, but knowing your options gives you leverage.
For example, our alternatives are limited because Brian uses Dish Outdoors in the garage. No internet in the garage means fewer choices for us.
Begin the Process of Requesting New‑Customer Pricing
This process takes patience. Be ready to invest time in getting the deal you want.
Reach Out and Ask
Start with a phone call. Explain why you’re calling and ask whether the representative can help.
They probably can’t, but you’ll likely need to explain your situation before they transfer you to someone who can.
State Your Case
Tell the customer service rep how long you’ve been a customer and point out that new customers receive a much better deal.
Ask how you, as a loyal customer, can receive that same pricing.
If needed, mention what competitors are offering.
Be Polite
This process can be frustrating, but remain polite.
As my mom says, you catch more bees with honey than vinegar.
Listen
Pay attention to what is offered—and write it down.
You’ll hit information overload quickly, and notes help you keep everything straight.
Just this week, I walked out of the Cricket store to clear my head.
I needed time to think before committing to anything long‑term.
Expect Pushback
Your goal is better pricing. Their goal is to keep you as a customer without lowering your rate.
You probably won’t get the new‑customer deal on the first try.
You might receive a consolation prize—like a discount or faster service.
Decide whether that’s enough or whether you want to keep pushing.
Hang Up or Walk Away
If you feel overwhelmed, step away. You can always start fresh another day.
Decide
If you’re satisfied with the offer, great. If not, decide whether you want to pursue cancellation.
If you choose to cancel, tell the representative. You’ll likely be transferred again.
Sometimes companies offer their best deals right before you cancel—but sometimes they don’t.
Be prepared for either outcome.
Remember
Switching providers usually requires time and patience. Sometimes it’s worth it; sometimes it’s not.
If you like your current service and can tolerate the price, switching may not be worth the hassle.
If you believe you can do better elsewhere, explore your options.
Only you can decide, but think it through before diving down that rabbit hole.
Final Thoughts
If you’re a long‑term customer tired of watching new customers get better deals, take action.
Gather your information, do your homework, and invest the time.
Your loyalty can absolutely pay off—and you might walk away with the same sweet deal a brand‑new customer gets.
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